Who we are

THE CLEVER STUFF are a team of senior research consultants experienced in all aspects of advanced quantitative research and marketing science.

  • Dr. Victoria Hodgson

    Managing Director
    • Director — 20+ years research experience
    • PhD in Marketing, Master of Marketing, Bachelor of Economics
    • Set up The Clever Stuff with Eric 15 years ago
    • Specialised in advanced quantitative research, choice modelling, econometric modelling, segmentation and delivering simple and actionable solutions from complex models and research

  • Eric Brat

    Marketing Science Director
    • Director — 20+ years research experience in the UK and Australia
    • Masters of Operational Research, Bachelor of Business
    • Specialised in choice modelling/other trade-off techniques, segmentation and the development of decision support systems and simulation tools

  • Mei Jin

    Senior Analyst
    • Senior Analyst — 15+ years research experience in China and Australia
    • Bachelor of Computer Science and Mathematics
    • Specialised in data reporting and manipulation and is an expert Q user

  • Xin Lei

    Senior Analyst
    • Senior Analyst — 12+ years research experience
    • Currently enrolled in a PhD, Bachelor of Commerce in Actuarial Studies, Bachelor of Science in Mathematics and Statistics (with first class honors)
    • Specialised in advanced statistics, choice modelling and other trade-off techniques and programming in R software